What do the most successful businesses in the world have in common? What’s the secret that enables them to stand the test of time?
A great product that customers rave about? Of course.
A passionate and motivated team? Absolutely.
An inspired leader who shows the way? No question.
But none of these things matter very much unless they’re all working toward a common CAUSE. A successful business needs more than just a product of service to sell – it needs a meaningful reason WHY the world should care about their product or service.
Customers need to see that their purchase is bring them closer to a cause they care about. And employees need to see that their work contributes to something important, that they’re helping to make the world a little bit better.
Ultimately, people aren’t motivated by products or services.
They’re motivated by the feelings those things give them.
And the greatest companies in the world not only understand why their product matters, but also know how to communicate a feeling that people can rally around.
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